Now This Is Original!
I like this, I REALLY like this...
I think the whole "make of it want you want, do what you will, be who you are" are really important Gen Y insights that this idea has captured beautifully... personalisation, owning something unique to you and your personality, self expression, freedom and fun. This works. Very nice.
3 give a shit:
Dammit, you beat me to it! Ahh :)
I've been thinking. Is Gen Y really that interested in being part of the personalisation process or do they just want unique products, As not everyone is killer artists like above?
I think it's either or...
What I mean is those that can, want a blank canvas, whilst those that can't still want to feel like they've got something unique.
The days of everyone rushing out to buy the hottest new thing (and then everyone has it) are slowly coming to an end.
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