Monday, March 31, 2008

Two Ads

One my boss quoted as "the worst ad I've ever seen in my life."
I have to agree with him. I cannot think of a more excruciating experience than having to sit through this commercial each time it's on television.

The other is brilliance. Simple strategy that highlights the clear benefit to the consumer, executed with charm.

Guess which one is which!!



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4 give a shit:

Cynical Rob said...

Oooooh I wonder :)

Zac Martin said...

Presuming I have the ads in the right order, I can't say its the worst ad I've ever seen. Sure it doesn't make any sense what so ever, but neither did the gorilla. The question is whether they can pull it off twice.

Age said...

The gorilla I accepted once I'd understood the strategy. But this ad is neither humourous, joyous nor entertaining in any way. It baffles me that so many people can be involved in it's creation without anyone realising how shit it is.

Oh well...

Hayes Thompson said...

Both shite.